Post pandemic, though, dating apps are facing a reckoning

Post pandemic, though, dating apps are facing a reckoning

“What makes you think your person is in your city?” Germany says. “If they’re a car ride away or a short plane ride away, it could work.”

The pandemic changed a lot of preconceived notions about factors like distance and geography. With remote work and flexible schedules, people can be less stringent about where and when to meet-and those who are seeking long-term relationships are interested in doing so safely, thoughtfully, and with value for their time. (All of these initiatives are free, though Germany offers matchmaking services apart from TikTok that start at $300.)

Of course, advertising yourself for a date or getting set up by “someone who knows someone” is not a new concept. And before Tinder and other apps made swiping through potential romances normal for millions of people, Missed Connections and Craigslist personal ads were a digital mainstay for finding a special someone. During the pandemic’s early lockdown days, Zoom matchmaking became trendy too.

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But if you’re in the market to find a special person today, dating apps, by and large, are still the leading strategy. A Pew Research study released just a month before the pandemic shut down most of the world found that 30% of Americans had reported using one. For those aged 18 to 29, that number jumps to 48%, and for queer people it is even higher, at 55%. And while everyone likes to dunk on these apps, 20% of young and LGBT people have entered a long-term relationship with someone they met that way. Read more